mStock, by Mirae Asset, is a zero brokerage trading platform designed to simplify investing for modern users. With a focus on low-cost trading and powerful features, mStock aimed to rapidly acquire new customers in a highly competitive market.

The Challenge

mStock approached Affilsure with a goal to capture the attention of serious traders and first-time investors across India. They needed a scalable performance campaign that could:

• Bring in quality demat leads at low acquisition cost

• Leverage regional and niche publishers beyond traditional channels

• Ensure fast execution with real-time lead integration

• Avoid common challenges like duplicate or invalid leads

Our Solution

Affilsure crafted a highly-targeted CPL campaign using a hybrid approach that combined influencer content, community reach, and optimized affiliate traffic.

1. Regional Growth via Vernacular Creators

We partnered with content creators in Hindi, Tamil, Telugu, and Marathi, who were trusted voices in stock education. Their content simplified mStock’s zero brokerage USP and encouraged direct signups.

2. Community-First Strategy

Telegram and WhatsApp communities dedicated to IPOs, intraday tips, and long-term investing became key acquisition points. We mapped intent-based audience segments and matched them with affiliate campaigns.

3. Smart Filtering and Reporting

We implemented rule-based filters to clean leads before sharing with the mStock CRM. This improved approval rates and helped their internal teams activate accounts faster.

4. Rapid Campaign Optimization

Based on real-time data, we paused underperforming affiliates, doubled down on top converters, and continuously refreshed creatives to avoid fatigue.

Results Achieved

• 1,10,000+ demat leads delivered in 6 months

• 75%+ approval rate maintained across campaigns

• Top 10 finance YouTubers activated for mStock

• 25%+ conversion from lead to account activation

• Strong campaign continuity with consistent weekly volumes

Why This Campaign Worked

• Localized messaging helped build trust in Tier 2 & Tier 3 cities

• Affiliate screening ensured only quality partners participated

• Agile campaign management meant quick decisions, better ROI

• Influencer-driven storytelling simplified complex product features

Partner Feedback

“Affilsure helped us drive both volume and quality. Their network and speed of execution made a huge difference in our go-to-market performance.”
— Digital Growth Team, mStock

Looking to Grow Like mStock?

If you’re launching a finance product or want to scale your user acquisition across India, we’re ready to build your affiliate engine.

Reach out to us at
📧 business@affilsure.com