M Stock – Performance Marketing Case Study
mStock, by Mirae Asset, is a zero brokerage trading platform designed to simplify investing for modern users. With a focus on low-cost trading and powerful features, mStock aimed to rapidly acquire new customers in a highly competitive market.
The Challenge
mStock approached Affilsure with a goal to capture the attention of serious traders and first-time investors across India. They needed a scalable performance campaign that could:
Bring in quality demat leads at low acquisition cost
Leverage regional and niche publishers beyond traditional channels
Ensure fast execution with real-time lead integration
Avoid common challenges like duplicate or invalid leads
Our Solution
Affilsure crafted a highly-targeted CPL campaign using a hybrid approach that combined influencer content, community reach, and optimized affiliate traffic.
1. Regional Growth via Vernacular Creators
We partnered with content creators in Hindi, Tamil, Telugu, and Marathi, who were trusted voices in stock education. Their content simplified mStock’s zero brokerage USP and encouraged direct signups.
2. Community-First Strategy
Telegram and WhatsApp communities dedicated to IPOs, intraday tips, and long-term investing became key acquisition points. We mapped intent-based audience segments and matched them with affiliate campaigns.
3. Smart Filtering and Reporting
We implemented rule-based filters to clean leads before sharing with the mStock CRM. This improved approval rates and helped their internal teams activate accounts faster.
4. Rapid Campaign Optimization
Based on real-time data, we paused underperforming affiliates, doubled down on top converters, and continuously refreshed creatives to avoid fatigue.
Results Achieved
1,10,000+ demat leads delivered in 6 months
75%+ approval rate maintained across campaigns
Top 10 finance YouTubers activated for mStock
25%+ conversion from lead to account activation
Strong campaign continuity with consistent weekly volumes
Why This Campaign Worked
Localized messaging helped build trust in Tier 2 & Tier 3 cities
Affiliate screening ensured only quality partners participated
Agile campaign management meant quick decisions, better ROI
Influencer-driven storytelling simplified complex product features
Partner Feedback
“Affilsure helped us drive both volume and quality. Their network and speed of execution made a huge difference in our go-to-market performance.”
— Digital Growth Team, mStock
Looking to Grow Like mStock?
If you’re launching a finance product or want to scale your user acquisition across India, we’re ready to build your affiliate engine.
Reach out to us at
📧 business@affilsure.com
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